I wrote the other day about how using an email autoresponder can reduce your stress and satisfy the needs of your clients. But, what should you include in your message? Here are three key elements to include for maximum effect.
Make a Connection
You know the old saying “you only make a first impression once”? Well, for many people your autoresponder will be the first contact they have with you.
Using your brand voice, acknowledge receipt of the message and welcome people into your inbox. Making your autoresponder feel personal and appreciative will help put people at ease as they wait for your reply.
Provide a Timeframe
Sending an email can feel like sending a message out into the abyss waiting for a reply that may never come.
Include your typical response time or office hours in your autoresponder so people know when they can expect to hear back from you. Oh, and please remember to stick to your word.
Help Them Help Themselves
As service providers, I believe we should provide value in every possible scenario and your autoresponder is no different.
When possible, provide recommendations for what someone can do while they wait for your reply.
- Do your clients have urgent situations that need special attention? Tell them how they should contact you.
- Do many people email you with similar questions? Provide a list of resources they can check out to find their answer.
- Is there a product that most of your contacts could benefit from? Link to the product and explain how it can help.
Empower people to take care of their own needs quickly and they’ll love you for being so thoughtful (and making it so easy!).
Do you have an autoresponder or are you writing one for the first time? Don’t forget the elements listed above!
If you have one that you use I’d love to see it! Email me a copy.