If you’re anything like me you are thinking about your business even when you are doing something totally unrelated. Well, I’ve been thinking a lot lately about blogging. Mostly because I just started mine (in my third week now!), and I feel a constant struggle to come up with my next topic. Here’s my recent “light bulb moment.”
If you have kids, and you have Netflix, you may have seen one (or several) of the Disney fairy movies. These movies are a spin-off from Peter Pan, starring Tinker Bell and her fairy friends. Obviously this is not the first spin-off movie or television show, but it’s the one my daughter was watching when things clicked for me.
Disney made these spin-offs because there was interest in Tinker Bell from a movie that wasn’t all about her. We can find the same interest in our content and conversations and use it to our advantage.
Hopefully you have some form of analytics installed on your blog and/or social media. From those analytics you should be able to figure out what your most popular posts have been, and even what conversation was spurred by those posts. Do you see where I’m going here?
Use that data to come up with spin-off content from the originals! Your audience is telling you what they like, so give it to them! It’s amazing when you really dig into it how many posts you can create from one initial topic.
That said, I’m still working on this whole blog (content) thing, and I’m by no means an expert. I just know a good idea when I see one.